Wednesday, 27 April 2011

The Semiotics of Advertising

  For this blog entry I wanted to speak about the semiotics within advertising. I will also talk about how we are persuaded through advertisement into buying a particular product in hope that we will achieve the same results as displayed in the image. In reality what they fail to explain is that within most advertising the product is actually not as effective as they make out. Yet through media and advertising we are lead to believe that certain products work miracles when in fact they don't. When looking at the aims of advertisement it is created to influence attitudes and lifestyle behaviours by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. I think that the messages of advertisers  today are promising to deliver something that they just simply can't. Everywhere we look we are faced by advertisements whether it be on the train, newspapers, bill boards, television. Advertisers of today are using persuasive techniques to make us buy that product.

Below is an image of Kate Moss in the advertisement for Rimmel London. This image was banned due to complaints that the lashes within the image are actually false. When you think of advertisements many years ago products were sold based on the truth. I think that advertising today has simply gone too far and we aren't actually receiving the same results as promised. The manipulative techniques of advertisment simply push us into buying a product that we either don't need or doesn't benefit us as much as the advertiser promises.

You too can look just like Kate Moss with our new RIMMEL Mascara!

Reading List

Book/ Persuasive Signs : The Semiotics of Advertising, by Ron Beasly, Marcel Danesi

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